Negotiate with confidence and achieve winning outcomes with *15 Tools to Turn the Tide* by renowned negotiation expert Seth Freeman. Forget feeling like the underdog; this practical playbook empowers you with field-tested strategies applicable to any negotiation, from high-stakes deals to everyday interactions. Freeman, a highly sought-after professor at NYU and Columbia, distills years of experience advising Fortune 500 executives, diplomats, and entrepreneurs into 15 readily accessible tools. Unlike traditional negotiation books, this guide provides actionable techniques mnemonics, checklists, and strategic phrases designed to be easily memorized and deployed under pressure. Discover how to prepare effectively, manage difficult conversations, and uncover hidden opportunities for mutually beneficial agreements. *15 Tools to Turn the Tide* emphasizes “winning warmly,” building strong relationships while achieving your goals. Master the art of confident communication and transform your approach to negotiation with this indispensable resource. Perfect for professionals and anyone seeking to improve their negotiation skills.