Toujours Plus !

Uncover the insightful societal critique within Franois de Closets' "Toujours Plus!," a compelling exploration of consumerism and the relentless pursuit of "more" that defined the 1980s. This hard-to-find edition, published by Bernard Grasset in 1983, offers a fascinating glimpse into the anxieties and aspirations of a generation grappling with unprecedented economic growth and its consequences. Franois de Closets, a renowned French journalist, writer, and intellectual, brings his sharp observational skills and analytical prowess to bear on the phenomenon of "toujours plus" always more. This isn't merely a book about material possessions; it's a profound examination of the psychological and social drivers fueling the endless quest for improvement, acquisition, and advancement. Closets delves into the ways in which this insatiable desire for "more" impacts individual well-being, interpersonal relationships, and the very fabric of society. Within the 407 pages of this Club Express edition, de Closets dissects the mechanisms of consumer culture, revealing how advertising, media, and societal pressures conspire to create a sense of perpetual dissatisfaction. He argues that the constant pursuit of "more" often leads to a cycle of frustration and emptiness, as individuals chase fleeting moments of satisfaction that are quickly replaced by new desires. "Toujours Plus!" is not just a historical artifact; its themes resonate powerfully today. In an era of hyper-consumerism and relentless technological advancement, Closets' insights are more relevant than ever. His exploration of the pressures to achieve, acquire, and consume offers a valuable perspective on the challenges of living in a society driven by the pursuit of "more." This thought-provoking work challenges readers to question their own values and priorities, and to consider the true meaning of fulfillment and happiness. It is highly recommended for those interested in sociology, economics, psychology and philosophy. This particular edition is a hardcover "Club Express" edition published by Bernard Grasset, adding to its collectibility and unique appeal. This vintage copy is written in French and would be a valuable addition to any library. Own a piece of intellectual history and delve into the mind of one of France's most astute social critics. Whether you're a scholar of French literature, a student of sociology, or simply someone seeking a deeper understanding of the forces shaping our world, "Toujours Plus!" offers a rewarding and enlightening reading experience. Secure your copy today and embark on a journey of self-discovery and social critique.