This book is like new
Unlock your potential in the professional world with the essential guide to effective communication: *Business and Administrative Communication*, 5th Edition, by Kitty O. Locker. This hardcover textbook, published by McGraw-Hill College in 2000, serves as a cornerstone resource for students and professionals alike seeking to master the art of clear, concise, and persuasive business writing and communication. Spanning 704 pages, this comprehensive edition delves into the core principles of business communication, covering a wide range of topics from crafting impactful emails and memos to delivering engaging presentations and navigating complex interpersonal interactions. Kitty O. Locker, a renowned expert in business communication, brings her extensive knowledge and experience to this updated edition. Known for her practical and engaging writing style, Locker equips readers with the tools and techniques necessary to thrive in today's dynamic business environment. She doesn't just present theory; she provides real-world examples, case studies, and exercises that allow you to immediately apply what you've learned. This focus on practical application is a key reason why *Business and Administrative Communication* has remained a leading textbook for years. Whether you're pursuing a degree in business administration, economics, or a related field, or you're a seasoned professional looking to sharpen your communication skills, this book offers invaluable insights. Learn how to tailor your message to specific audiences, write persuasive proposals, handle sensitive communication challenges, and build strong professional relationships. The 5th edition likely includes updated information on technology's role in business communication, including guidelines for effective social media use and online collaboration. This copy is described as "like new," ensuring you receive a high-quality learning resource at a great value. This is an excellent opportunity to acquire a foundational textbook at a fraction of the cost of a brand new copy. Dive into topics such as: * **Rhetorical principles:** Understanding audience, purpose, and context to craft effective messages. * **Writing strategies:** Mastering the art of clarity, conciseness, and persuasion in business writing. * **Interpersonal communication:** Developing strong listening, nonverbal, and conflict-resolution skills. * **Presentation skills:** Delivering engaging and persuasive presentations with confidence. * **Ethical communication:** Navigating ethical dilemmas and maintaining integrity in business communications. * **Teamwork and collaboration:** Communicating effectively within teams to achieve common goals. * **Crisis communication:** Managing communication during times of organizational crisis. Invest in your future and master the art of effective business communication with Kitty O. Locker's *Business and Administrative Communication*, 5th Edition. This book is an invaluable asset for anyone seeking to excel in the world of business.