Free Hand New Typography Sketchbooks (Paperback) /anglais

Unlock the secrets of typographic innovation with *Free Hand: New Typography Sketchbooks*, a captivating journey into the creative minds of over 70 leading designers and typographers. Authored by the renowned graphic design commentator Steven Heller and design educator Lita Talarico, this paperback edition offers an unprecedented glimpse into the personal sketchbooks that serve as the fertile ground for groundbreaking typographic creations. Forget sterile, pixel-perfect renderings. *Free Hand* celebrates the raw energy and inventive spirit behind the art of type. Dive into a world of preliminary sketches, meticulous drawings, and cutting-edge computer-generated artwork, revealing the diverse approaches employed in crafting stunning typefaces, memorable logos, and evocative word-images. This isn't just a collection of pretty pictures; it's a masterclass in process. Discover how luminaries like Philippe Apeloig, Ed Benguiat (whose legacy includes iconic fonts like Benguiat and ITC Souvenir), Hoefler & Co. (now Hoefler&Frere-Jones, renowned for Gotham and other widely used fonts), Henrik Kubel, Toshi Omagari, and Francesco Zorzi translate initial ideas into tangible typographic realities. Explore the nuances of different styles, concepts, languages, and alphabets as these masters navigate the complexities of visual communication. Steven Heller, a prolific author and design historian, brings his vast knowledge and critical eye to the project, providing insightful commentary that contextualizes the work and illuminates the creative decisions behind each design. Lita Talarico's expertise in design education ensures that the book is not only visually stimulating but also pedagogically valuable, making it an essential resource for students, professionals, and anyone with a passion for typography. *Free Hand* transcends the traditional boundaries of a design compendium. It's a celebration of the enduring power of typography in the digital age, showcasing how designers continue to push the boundaries of this time-honored craft. Whether you prefer sketching by hand or manipulating pixels on a screen, this book will inspire you to experiment, innovate, and elevate your own typographic practice. Immerse yourself in the intimate world of the sketchbook and discover the magic that happens when creativity meets craft. This Thames & Hudson publication, spanning 352 pages, is printed in English and offers an immersive experience for anyone interested in graphic design and typography.