by Iacocca, Lee, Novak, William Iacocca: An Autobiography (1986) Mass Market Paperback

**Lee Iacocca: An Autobiography - The Gripping Story of an American Icon** Experience the riveting life and career of Lee Iacocca, one of America's most influential and admired business leaders, in this compelling autobiography co-authored with William Novak. This mass market paperback edition, a later printing of the 1986 classic, offers an intimate and unfiltered look into the mind of a man who shaped the automotive industry and captured the hearts of a nation. Iacocca's story is a quintessential American success story, a testament to hard work, innovation, and unwavering determination. Born to Italian immigrant parents, Lido Anthony "Lee" Iacocca defied expectations, rising through the ranks of Ford Motor Company with remarkable speed. His visionary leadership was instrumental in the creation of the iconic Ford Mustang, a car that revolutionized the automotive landscape and remains a symbol of American ingenuity. But Iacocca's journey was not without its trials. In a shocking turn of events, he was ousted from Ford in a dramatic power struggle with Henry Ford II. Rather than succumb to defeat, Iacocca embraced a new challenge, taking the helm of a struggling Chrysler Corporation on the verge of collapse. What followed was nothing short of miraculous. Iacocca spearheaded a bold turnaround strategy, securing government loans and implementing innovative marketing campaigns that resonated with consumers. He rallied the Chrysler workforce, instilled a sense of pride and purpose, and ultimately steered the company back from the brink of bankruptcy. His success with Chrysler cemented his reputation as a business titan and a symbol of American resilience. This autobiography offers a rare glimpse into Iacocca's personal life, revealing the values and experiences that shaped his character. He shares his insights on leadership, management, and the importance of taking risks. He also provides a candid assessment of the challenges and opportunities facing American businesses in the global marketplace. Beyond the boardroom battles and corporate triumphs, "Iacocca: An Autobiography" is a story about the American dream, the pursuit of excellence, and the power of the human spirit. It's a must-read for anyone interested in business, leadership, or the history of the automotive industry. It will give you a unique insight into the automobile industry and an area in the history of the United States, namely the 80s, where economic depression was looming. This book reveals a perspective from a man who was in the middle of it all, and how he solved some of the toughest challenges our economy has ever faced. This edition from Bantam Books contains 365 pages of captivating narrative, offering a comprehensive and insightful exploration of Iacocca's life and legacy. Dive into the world of high-stakes business, political maneuvering, and personal triumph with this enduring classic. Secure your copy today and discover the secrets behind one of America's greatest success stories. Weighing in at just 227 grams, this mass market paperback is perfect for reading on the go.