Cold War Holidays: American Tourism in France (The New Cold War History)

**Explore the Unexpected Front Lines of the Cold War: American Tourism in France** Delve into the captivating world of post-World War II Franco-American relations with Christopher Endy's "Cold War Holidays: American Tourism in France." This groundbreaking study transcends traditional diplomatic history, revealing how tourism became an unlikely but powerful tool in shaping international relations during the Cold War. More than just a leisure activity, American travel to France was actively cultivated and strategically deployed by both the U.S. and French governments to advance their respective foreign policy goals. Forget dry historical accounts Endy breathes life into this fascinating period by examining the tangible impact of tourism on cultural exchange and political maneuvering. The book unveils the intricate dance between consumerism, globalization, and national identity, challenging simplistic narratives about the decline of the nation-state. "Cold War Holidays" argues that the rise of informal transnational exchanges occurred alongside enduring national identities and the continued influence of state power. Discover the innovative strategies employed by the U.S. government under the Marshall Plan to encourage American vacations in Western Europe, subtly promoting economic recovery and solidifying alliances against the Soviet Union. Understand how Charles de Gaulle, a master strategist, aggressively courted American tourists to bolster France's economy and assert its independent stance on the world stage. Endy's meticulous research draws on a rich tapestry of sources, bringing to life the voices of the era. From the Parisian hoteliers and caf waiters who catered to American tastes to the American and French diplomats who crafted tourism policies, you'll hear from a diverse cast of characters. Airline executives, advertising gurus, and even the travel writers and tourists themselves contribute to a vivid and compelling narrative. Imagine the bustling Parisian streets, the allure of the French countryside, and the subtle undercurrents of political influence that shaped the experience of American tourists. "Cold War Holidays" offers a fresh and insightful perspective on the Cold War, moving beyond high-level political negotiations to explore the everyday experiences that shaped international relations. It's a must-read for anyone interested in: * **Cold War History:** Gain a new understanding of the complex dynamics between the U.S. and France. * **Tourism Studies:** Explore the intersection of tourism, politics, and culture. * **Globalization:** Challenge conventional wisdom about the decline of the nation-state in an era of increasing global interconnectedness. * **French History:** Discover the role of tourism in France's post-war recovery and its assertion of national identity. * **American History:** Understand how the U.S. government used tourism as a tool of foreign policy. * **Political Science:** Examine the ways in which states can leverage consumer behavior to achieve political objectives. Prepare to be captivated by the untold story of how American tourists became unwitting ambassadors in a world grappling with ideological conflict. Christopher Endy's "Cold War Holidays" is a vibrant and insightful exploration of the changing nature of international relations in an age of globalization. This First Edition Hardcover from The University of North Carolina Press, published in 2004, offers 304 pages of meticulously researched and engagingly written history. A valuable addition to any history collection, this book provides a unique lens through which to view the Cold War era and its lasting impact on the world. Perfect for students, scholars, and anyone with an interest in history, politics, and the power of cultural exchange.