Product Description Das Distributionsmanagement befindet sich in einem tiefgreifenden Umbruch. Neue Informations- und Kommunikationstechnologien verandern die Wertschopfungsprozesse vom Hersteller zum Kunden. Hinzu kommen neue Paradigmen sowie aktuelle Entwicklungen auf nationalen und internationalen Markten: Multi-Channel-Management, Supply-Chain-Management, Efficient Consumer Response, Online-Distribution, CRM-Systeme und Prozessmanagement werden intensiv und mit Blick auf Chancen und Risiken im Distributionsmanagement diskutiert. Ohne ausreichendes Wissen uber Data-Warehouse-Konzepte, Datenbankmanagementsysteme fur die Distribution, Identifikationstechnologien wie RFID, Standards im digitalen Datenaustausch wie XML-EDI kommt ein erfolgreicher Manager heute nicht mehr aus. Der entscheidungsorientierte Buchaufbau bleibt erhalten, es werden vor allem Probleme und Losungen behandelt, die eine effiziente und effektive Distribution ermoglichen. About the Author Prof. Dr. Gunter Specht lehrt Betriebswirtschaftslehre, insbesondere Marketing und Technologiemanagement, an der Technischen Universitat Darmstadt. Prof. Dr. Dr. h.c. Wolfgang Fritz lehrt Betriebswirtschaftslehre, insbesondere Marketing, an der Technischen Universitat Braunschweig und an der Universitat Wien.
**Transform Your Distribution Strategy in a Rapidly Evolving Market: A Comprehensive Guide to Distributionsmanagement** Navigate the complexities of modern distribution with "Distributionsmanagement (Kohlhammer Edition Marketing)," a thoroughly revised and expanded fourth edition by leading experts Wolfgang Fritz Dip and Gunter Specht. This German-language edition serves as an indispensable resource for managers and students seeking to optimize their distribution strategies in the face of profound technological and market shifts. The book delves into the transformative impact of new information and communication technologies on value creation processes, from manufacturer to customer. It expertly dissects the crucial paradigms shaping contemporary distribution, including: * **Multi-Channel Management:** Master the art of integrating diverse distribution channels to reach a wider audience and enhance customer experience. Learn how to synchronize online and offline strategies for maximum impact. * **Supply Chain Management:** Gain a deep understanding of how to optimize the flow of goods and information across your entire supply chain, reducing costs and improving efficiency. * **Efficient Consumer Response (ECR):** Discover the principles of ECR and how to implement strategies that anticipate and respond to consumer demand effectively, minimizing waste and maximizing customer satisfaction. * **Online Distribution:** Harness the power of the internet to expand your reach and streamline your distribution processes. Explore the latest e-commerce trends and best practices. * **CRM Systems:** Leverage Customer Relationship Management (CRM) systems to build stronger customer relationships, personalize marketing efforts, and drive sales growth. * **Process Management:** Streamline your distribution processes to eliminate bottlenecks, reduce errors, and improve overall efficiency. Beyond these core concepts, "Distributionsmanagement" emphasizes the critical importance of data management in today's distribution landscape. Readers will gain valuable insights into: * **Data Warehouse Concepts:** Learn how to build and utilize data warehouses to collect, store, and analyze vast amounts of data, enabling data-driven decision-making. * **Database Management Systems:** Understand the role of database management systems in supporting efficient distribution operations and data analysis. * **Identification Technologies (RFID):** Explore the applications of Radio-Frequency Identification (RFID) technology in tracking goods, improving inventory management, and enhancing supply chain visibility. * **Digital Data Exchange Standards (XML-EDI):** Master the use of XML-EDI (Extensible Markup Language - Electronic Data Interchange) for seamless data exchange between trading partners, streamlining transactions and reducing errors. **About the Authors:** * **Prof. Dr. Dr. h.c. Wolfgang Fritz:** A distinguished scholar in business administration with a focus on marketing, Prof. Fritz brings extensive academic and practical expertise to the book. He held professorships at the Technische Universitat Braunschweig and the University of Vienna. His deep understanding of marketing principles and their application to distribution management is evident throughout the text. * **Prof. Dr. Gunter Specht:** A leading expert in marketing and technology management, Prof. Specht teaches at the Technische Universitat Darmstadt. His research focuses on the intersection of technology and marketing, providing readers with insights into the latest technological advancements shaping the future of distribution. This fourth edition, fully revised and expanded, retains its decision-oriented approach, focusing on practical solutions to the challenges facing distribution managers today. With its comprehensive coverage of key concepts, real-world examples, and insightful analysis, "Distributionsmanagement" is an essential resource for anyone seeking to excel in the dynamic world of distribution. Whether you are a seasoned manager or a student just beginning your journey, this book will provide you with the knowledge and tools you need to succeed. This book, published by Kohlhammer, ensures a high-quality and reliable source of information for professionals and academics alike.
