Seasoned trends forecaster and consultant Annie Auerbach takes a fresh look at womens professional lives today by rethinking the 9 to 5 in this no-nonsense guide to thinking and behaving more flexibly in order to have a happier, better, less frenetic life (Marie Claire)now widely available for American readers and updated with an author note addressing work in the post-Covid age.
The recent coronavirus outbreak has proven what Annie Auerbach has long championed: working 9-5 in an office doesnt work for most us.
Its time to change the rules.
We can be efficient and productive when were allowed the freedom of flexibilityto meet deadlines working during the hours and in the places we choose. But before the coronavirus pandemic, only 47 percent of American workers had access to flexible working options. Annie Auerbach advises major corporations, including Nike, Google, Unilever, and Pepsico. She understands work culture and the needs of employees. The world is changing for working women, but until the recent pandemic, companies turned a blind eye. Now, its time to make this change routine.
Auerbach reiterates the importance of leaving the office cubicle behind and explores the realities many women experience working from home and the changes to their daily lives, including the trickle-down effects, from emotional labor to balancing childcare and education with work, to even biohacking the female bodys unique rhythms.
What happens when women embrace the concept of flex? We become more creative, more strategic with our time and energy, and more engaged with our personal lives. As Auerbach makes clear, we reject our toxic culture of presenteeism, time-pressure, and ultimately burnout. It helps us escape the army of octopus lady jugglers, crazed with the exhaustion of having it all. It allows us to live longer lives more sustainably. It gives us self-worth.
Discover the groundbreaking guide to transforming your professional life and achieving a happier, more fulfilling existence with Annie Auerbach's *Flex: Reinventing Work for a Smarter, Happier Life*. In this insightful and practical book, seasoned trends forecaster and consultant Annie Auerbach challenges the traditional 9-to-5 work model and offers a powerful blueprint for creating a flexible work life that aligns with your individual needs and aspirations. Updated for the post-COVID era, *Flex* provides a timely and essential roadmap for navigating the evolving landscape of work. Auerbach, drawing on her extensive experience advising major corporations like Nike, Google, Unilever, and Pepsico, demonstrates how the rigid structures of traditional workplaces often fail to meet the needs of modern workers, particularly women. *Flex* dives deep into the realities of balancing work, family, and personal well-being, offering actionable strategies for reclaiming control over your time and energy. Forget the outdated notion of "having it all" at the expense of your sanity. Auerbach argues for a radical shift towards flexibility, empowering you to design a work life that prioritizes productivity, creativity, and overall well-being. Learn how to break free from the constraints of presenteeism and time pressure, and embrace a more sustainable and fulfilling way of working. *Flex* isn't just about working from home; it's about fundamentally rethinking your relationship with work. Auerbach explores a range of strategies, from leveraging technology to biohacking your body's natural rhythms, to maximize your efficiency and minimize burnout. She addresses the unique challenges faced by women, including the emotional labor and the complexities of balancing childcare and education with professional responsibilities. Readers rave about *Flex*'s empowering message and practical advice. It's more than just a self-help book; it's a call to action, urging individuals and organizations to embrace a more flexible and human-centered approach to work. Auerbach's insights provide a valuable framework for creating a workplace where everyone can thrive. If you're feeling overwhelmed, burned out, or simply looking for a better way to balance your work and life, *Flex: Reinventing Work for a Smarter, Happier Life* is the essential guide you've been waiting for. Start building a more flexible, fulfilling, and sustainable career today.