What if we told you that you can eat anything you like and lose weight?
Well, you probably wouldn’t believe us, would you? And if you did believe us, you would ask HOW?
We asked the same question. After both struggling with our weight and the effects of crash dieting, we knew there had to be a better way to shed the pounds. That’s how we developed the #itsfine plan. With a unique approach to portion control and by debunking the many myths around fad diets, it aims to help you free yourself from unhealthy obsessions with dieting and show how you can achieve food freedom whilst sustaining a healthy lifestyle and weight-loss goals.
We want you to say two words to all the misinformation around dieting, and they aren’t ‘I can’t’ or ‘it’s wrong’, but instead, with a big smile on your face and with complete confidence, ‘it’s fine’.
With step-by-step guidance and over 75 recipes to help you on your journey, this book will give you everything you need to build a healthier relationship with food. So let’s get started: lose weight eating the food you love and give yourself the power to say #itsfine.
You’ve got this!
Ben & Pete
Unlock Food Freedom and Achieve Your Weight Loss Goals with #ItsFine by Ben Smith! Tired of restrictive diets and feeling deprived? Discover a revolutionary approach to weight loss with Ben Smith's *#ItsFine: Lose weight eating the food you love*. This isn't just another diet book; it's a guide to building a healthier relationship with food and achieving sustainable results without sacrificing the joy of eating. Ben Smith, along with his co-creator Pete, understands the frustrations of yo-yo dieting and the misleading information surrounding weight loss. *#ItsFine* was born out of their own struggles and a desire to find a realistic and enjoyable path to a healthier lifestyle. This book empowers you to break free from unhealthy obsessions with dieting and embrace a balanced approach to food. The *#ItsFine* plan centers around a unique approach to portion control, not deprivation. It debunks common diet myths and provides you with the knowledge and tools to make informed choices. Imagine a world where you can confidently say "#itsfine" to your favorite foods without guilt, knowing that you're still on track to achieving your weight loss goals. Inside this beautifully designed hardcover, you'll find: * **Step-by-step guidance:** Ben Smith leads you through the *#ItsFine* plan, providing practical advice and support every step of the way. Learn how to apply the core principles to your daily life and create lasting habits. * **Over 75 delicious recipes:** Discover a collection of mouthwatering recipes that prove healthy eating doesn't have to be boring. From quick and easy meals to satisfying snacks and treats, these recipes are designed to fit seamlessly into your *#ItsFine* lifestyle. Enjoy the food you love while staying on track with your weight loss goals. * **Myth-busting information:** Separate fact from fiction when it comes to dieting. *#ItsFine* addresses common misconceptions and provides evidence-based information to help you make informed decisions about your health and well-being. * **A focus on food freedom:** Learn to enjoy food without guilt or restriction. This book empowers you to create a healthy relationship with food that is sustainable and enjoyable. * **Inspiration and motivation:** Ben & Pete's personal journey and encouragement throughout the book will inspire you to stay committed to your goals and believe in your ability to achieve lasting results. Published by Seven Dials in 2024, *#ItsFine* is more than just a cookbook; it's a comprehensive guide to transforming your relationship with food and achieving a healthier, happier you. With 192 pages packed with practical advice, delicious recipes, and inspiring stories, this book is your key to unlocking food freedom and achieving your weight loss goals. Don't let another fad diet disappoint you. Embrace the *#ItsFine* plan and discover a sustainable approach to weight loss that allows you to eat the food you love and feel confident in your own skin. Order your copy today and start your journey to a healthier, more fulfilling life!