I am absurdly excited for this book Caroline Criado Perez
Why did it take us 5,000 years to attach wheels to a suitcase?
How did bras take us to the moon?
And what would the world be like if we listened to women?
Bestselling author Katrine Maral reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back. Every day, extraordinary inventions and innovative ideas are side-lined in a world that remains subservient to men
But it doesnt have to be this way. From the beginning of time, women have been pivotal to our society, offering ingenious solutions to some of our most vexing problems. More recently, it is women who have transformed the way we shop online, revolutionised the lives of disabled people and put the climate crisis at the top of the agenda.
Despite these successes, we still fail to find and fund the game-changing ideas that could alter the future of our planet, giving just 3% of venture capital to female founders. Instead, ingrained ideas about men and women continue to shape our economic decisions; favouring men and leading us to the same tired set of solutions.
For too long we have underestimated the consequences of sexism in our economy, and the way it holds all of us women and men back. Katrine Marcals blistering critique sets the record straight and shows how, in a time of crisis, the ingenuity and intelligence of women is that very thing that can save us.
**Unleash the Power of Women's Ingenuity: Discover *Mother of Invention* by Katrine Maral** Why did it take millennia to put wheels on luggage? How did the seemingly simple bra contribute to space exploration? What potential remains untapped when we consistently overlook women's contributions? Katrine Maral, acclaimed author of *Who Cooked Adam Smith's Dinner?*, tackles these questions and more in her thought-provoking and deeply insightful book, *Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men*. Maral masterfully dissects the pervasive, often invisible, biases that shape our economic landscape, revealing how ingrained gender stereotypes systematically sideline brilliant ideas and groundbreaking inventions simply because they originate from women or address traditionally "feminine" concerns. This isn't just a book about historical oversight; it's a sharp critique of the present and a call to action for a future where innovation thrives on inclusivity. *Mother of Invention* explores a range of captivating examples, from the evolution of everyday objects to paradigm-shifting technological advancements, to illustrate how a male-centric perspective has skewed our understanding of progress. Maral goes beyond simply pointing out the problem; she investigates the *why*. She delves into the psychological and sociological factors that perpetuate these biases, examining how societal expectations and deeply rooted assumptions about gender roles limit women's access to funding, recognition, and opportunities. This isn't just a theoretical exercise; Maral connects these systemic biases to tangible consequences. She highlights the underrepresentation of women in STEM fields, the funding disparities in venture capital, and the way our infrastructure and technologies often fail to consider the needs and experiences of women. By failing to recognize and support women's ingenuity, we are not only perpetuating inequality but also hindering progress and missing out on solutions to some of the world's most pressing challenges. Drawing on extensive research and compelling real-world examples, Maral argues that a truly innovative and sustainable future requires a fundamental shift in perspective. She celebrates the remarkable contributions women have already made from revolutionizing online shopping to championing climate action and emphasizes the urgent need to create an environment where their ideas can flourish. *Mother of Invention* is more than just a critique; it's a hopeful and empowering manifesto. It offers a roadmap for dismantling gender biases in the economy and unlocking the immense potential that lies within women's creativity and problem-solving abilities. This book is essential reading for anyone interested in economics, social justice, gender studies, technology, or simply creating a more equitable and innovative world. It is especially relevant for leaders, entrepreneurs, investors, and policymakers who have the power to shape the future. *Mother of Invention* will change the way you see the world and inspire you to challenge the status quo. Prepare to be enlightened, challenged, and ultimately, optimistic about the future. Endorsed by prominent figures like Caroline Criado Perez, *Mother of Invention* has garnered significant acclaim for its insightful analysis, engaging writing style, and powerful message. It's a vital contribution to the ongoing conversation about gender equality and a must-read for anyone who believes in the power of innovation to transform our world for the better.