Uncover the timeless foundation of marketing with *Principles of Marketing*, edited by Gary Armstrong and marketing legend Philip Kotler. This 1995 paperback edition (ISBN: 9780132286855), published by Pearson, provides invaluable insights into core marketing concepts that remain relevant today. While the marketing world has drastically changed, the fundamental principles within are still a great starting point and/or introduction to these principles. Explore key topics such as consumer behavior, market segmentation, and the classic 4Ps Product, Price, Place, and Promotion. Though published before the digital revolution fully took hold, this book offers a crucial historical perspective on the evolution of marketing strategy and provides a solid base to understand modern approaches. Kotler’s influence on marketing is undeniable, and this book allows you to learn from one of the field’s most influential thinkers. Discover how to build customer relationships, create value, and develop effective marketing plans. Weighing 4000 grams, this comprehensive volume provides a deep dive into the core principles that underpin successful marketing endeavors.
Principles Of Marketing
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Dive into the foundational principles of marketing with the classic textbook, *Principles of Marketing*, edited by renowned marketing experts Gary Armstrong and the “father of modern marketing,” Philip Kotler. This 1995 Pearson edition (ISBN: 9780132286855), while a cornerstone from its time, offers timeless insights into the core concepts that drive successful marketing strategies. Even though it was published in 1995 and there have been many editions since, its basic framework can be a good starting point and/or introduction to these principles. This comprehensive paperback, designed for students and aspiring marketers, lays out the groundwork for understanding consumer behavior, market segmentation, product development, pricing strategies, promotion techniques, and distribution channels. While the marketing landscape has evolved significantly since its publication, the fundamental principles explored within remain remarkably relevant. Considered a seminal work, this edition provides a strong basis for grasping the underlying concepts that influence marketing decisions. Armstrong and Kotler expertly guide readers through the process of analyzing market opportunities, crafting effective marketing plans, and building strong customer relationships. You’ll explore how to create value for customers and capture value in return. This book likely emphasizes the “marketing mix” (the 4Ps: Product, Price, Place, and Promotion), a framework still widely used today. It will also cover topics such as: * **Market research:** Understanding how to gather and analyze data to inform marketing decisions. * **Consumer behavior:** Exploring the factors that influence consumer purchasing decisions. * **Segmentation, targeting, and positioning:** Identifying specific groups of customers to target with tailored marketing messages. * **Branding:** Building strong brand identities to differentiate products and services. While newer editions and contemporary marketing books will naturally incorporate digital marketing strategies and address the impact of social media, *Principles of Marketing* (1995) offers a valuable historical perspective on the evolution of marketing thought. It’s an excellent resource for anyone seeking a solid foundation in the core principles that underpin effective marketing practice. Please note that some examples and case studies within might be dated, however, the underlying theory will still be applicable. It is very heavy, weighing approximately 4000 grams. Grab your copy today and start your journey to marketing mastery!
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| ISBN-10 | 0132286858 |
| ISBN-13 | 9780132286855 |
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| Weight | 4000 |
