Read This or Die!: Persuading Yourself to a Better Life

**Discover the Power of Persuasion to Transform Your Life: An Inspiring Memoir of Faith, Resilience, and Self-Discovery** *Read This or Die!: Persuading Yourself to a Better Life* is a gripping and profoundly moving memoir by renowned marketing expert Ray Edwards, co-authored with bestselling author Jeff Goins. This powerful book chronicles Edwards' journey from a life of professional success to the depths of despair following a diagnosis of Parkinson's disease, and his subsequent rise through faith and a revolutionary self-persuasion process. For decades, Ray Edwards was a titan in the marketing world, a sought-after copywriter and consultant whose strategies propelled the careers of industry giants like Tony Robbins, Jack Canfield, and Michael Hyatt. He was at the peak of his career, living a life defined by achievement and influence, when the devastating news of his diagnosis shattered his world. Parkinson's disease, a progressive neurological disorder, threatened to strip him of his physical abilities, his livelihood, and ultimately, his sense of self. Faced with a future clouded by uncertainty and decline, Edwards found himself grappling with profound existential questions. He questioned his faith, reassessed his relationships, and confronted the very essence of his being. He spiraled into depression, feeling lost and without hope. He found himself confronting the realization that his life, built on external success, felt meaningless in the face of his illness. Determined to reclaim his life and defy the limitations imposed by his condition, Edwards embarked on a journey of self-discovery and transformation. Drawing on his decades of experience in the art of persuasion, he realized that the very principles he had used to influence others could be turned inward to reshape his own beliefs, attitudes, and behaviors. He recognized that he needed to persuade himself to embrace a new vision of life, one that was not defined by his illness but by his capacity for resilience, growth, and faith. *Read This or Die!* unveils the PASTOR method, a transformative process Edwards developed to identify and dismantle the limiting beliefs that were holding him captive. This innovative approach is not just a theoretical framework; it's a practical roadmap for anyone seeking to overcome adversity, redefine their purpose, and create a life of meaning and fulfillment. The PASTOR method provides a framework for breaking down limiting beliefs and crafting the better life you always dreamed of living. The PASTOR method is outlined as follows: * **Pain:** Acknowledge and confront the pain that is driving your desire for change. Edwards encourages readers to understand the areas of their lives that cause suffering and dissatisfaction. * **Amplify:** Delve deeper into the potential consequences of remaining unchanged. Edwards emphasizes the importance of recognizing the potential for pain to worsen if left unaddressed. * **Story:** Envision a compelling narrative of a better future. Edwards guides readers to create a vision that is more compelling than their current reality, and to write the story of what your new life will look like, not just what you hope it will look like. * **Transformation:** Focus on evidence that supports the possibility of positive change. Edwards prompts readers to actively seek out examples and experiences that reinforce their new beliefs and empower them to take action. * **Opportunity:** Identify the opportunities for growth and change that are available to you. Edwards encourages readers to be receptive to unexpected opportunities that emerge along their path. * **Response:** Implement a system that reinforces and sustains the changes you have made. Edwards stresses the importance of creating habits, routines, and support networks that solidify your transformation. *Read This or Die!* is more than just a memoir; it's a testament to the power of the human spirit to overcome adversity, a guide to self-persuasion, and an invitation to live life on your own terms. Through his compelling story and practical PASTOR method, Ray Edwards offers readers a path to a more meaningful, fulfilling, and purposeful life. This book will resonate with anyone facing challenges, seeking personal growth, or searching for a deeper understanding of faith and resilience. The book offers insight for those of all backgrounds. This is a must-read for anyone who has ever felt stuck, lost, or overwhelmed by life's challenges. *Read This or Die!* will inspire you to believe in yourself, harness the power of persuasion, and create a life that is truly worth living. The wisdom of this book will resonate with you for years to come. Prepare to be challenged, inspired, and transformed.