Slab Serif Type: A Century of Bold Letterforms

Dive into the captivating world of bold letterforms with "Slab Serif Type: A Century of Bold Letterforms," a visually stunning and intellectually stimulating exploration curated by design luminaries Steven Heller and Louise Fili. Published by Thames & Hudson, this paperback edition is an indispensable resource for graphic designers, typographers, art historians, and anyone with a passion for the power and personality of type. This book isn't just a collection of fonts; it's a journey through the history and evolution of the slab serif, a typeface that has consistently asserted its presence across posters, advertising, newspapers, and countless other applications. Heller and Fili, renowned for their expertise in graphic design history, meticulously present a comprehensive overview of this distinctive typeface, revealing its origins, its diverse iterations, and its enduring appeal. Explore the fascinating origins of slab serifs, tracing their roots back to the early 19th century and their connection to the "Egyptian" typefaces popularized after Napoleon's campaigns. Discover how these bold, often exaggerated letterforms emerged as a powerful alternative to traditional typefaces, commanding attention and conveying a sense of strength and modernity. Learn about key figures like Morris Fuller Benton, whose Stymie typeface reshaped the landscape of slab serifs, and uncover the stories behind iconic slab serif logos like the recognizable IBM mark. "Slab Serif Type" builds upon the success of Heller and Fili's previous cult typography volumes ("Scripts," "Shadow Type," and "Stencil Type"), offering another artfully curated selection of typographic treasures. Inside, you'll find over 500 illustrations, with more than 450 in vibrant color, showcasing a diverse range of international and classic examples. From vintage posters to contemporary designs, this book is a visual feast that will ignite your imagination and inspire fresh, unexpected typographic ideas. Beyond its aesthetic appeal, "Slab Serif Type" delves into the functional aspects of this distinctive typeface. Discover how the exaggerated serifs were intentionally designed to enhance readability and create a more impactful visual presence. Explore the various iterations of slab serifs, from the geometric precision of Memphis to the robust forms of Cairo and Sphinx, and understand how these nuances contribute to the overall character and effectiveness of each typeface. More than just a reference book, "Slab Serif Type" offers a compelling narrative that celebrates the artistry and ingenuity of type designers throughout history. Heller and Fili's insightful commentary and expertly curated selection provide a deep understanding of the slab serif's evolution, its cultural significance, and its continued relevance in the digital age. Whether you're a seasoned designer seeking inspiration or a typography enthusiast eager to expand your knowledge, this book is an essential addition to your library. Weighing in at 1220 grams and spanning 352 pages, this substantial volume is a testament to the enduring power and versatility of the slab serif typeface. It's a must-have for anyone serious about graphic design and the history of visual communication.