**Unlock Unstoppable Growth: Master the ‘Innovation Stack’ with Square Co-founder Jim McKelvey** Go beyond conventional business wisdom with “The Innovation Stack” by Jim McKelvey (Square co-founder). This isn’t just a success story; it’s a blueprint for building resilient, disruptive companies. McKelvey dissects Square’s David-vs-Goliath battle against Amazon, revealing the ‘Innovation Stack’ a powerful, repeatable strategy. Learn how Square defied expectations, overcame seemingly insurmountable odds, and revolutionized the payment industry. This book offers a fresh perspective on entrepreneurial thinking, urging you to challenge industry norms and build truly unique competitive advantages. “The Innovation Stack” isn’t about luck; it’s about deliberately constructing an ecosystem of interwoven innovations that makes your business impervious to copycats. McKelvey shares invaluable lessons drawn from Square’s journey and other historical examples, providing actionable insights for entrepreneurs at all levels. Discover how to cultivate a culture of relentless problem-solving and create a business that’s not just successful, but unassailable.
The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time
18.94 $
In stock
From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company
In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn’t accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry’s assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large.
But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack.
McKelvey’s fascinating and humorous stories of Square’s early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable.
The Innovation Stack is a thrilling business narrative that’s much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems–one crazy idea at a time.
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