Unlock your website’s hidden potential with Gerry McGovern’s *The Stranger’s Long Neck*. This isn’t just another book on web design; it’s a practical guide to understanding what your customers *really* want online. McGovern’s concept of the “long neck” highlights the critical few tasks that determine success or failure in the digital realm. Learn to identify these crucial “long necks” on *your* website and optimize them for seamless user experience. Drawing on case studies from organizations like Tetra Pak and the NHS, McGovern shows you how to prioritize user needs, eliminate friction, and boost conversions. This book focuses on the core principle that customers are strangers that you need to bring into the fold. *The Stranger’s Long Neck* is essential reading for website managers, marketers, and anyone looking to create a customer-centric online presence. Discover proven strategies for turning casual visitors into loyal customers, improving your sales and overall traffic. Stop guessing and start delivering what your audience demands. This 224 page book published in 2010 by A&C Black Business Information and Development cuts through the noise and provides a clear path to online success, and better SEO capabilities.
The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online
13,82 $
In stock
Every website has a “long neck”–a small set of tasks that are very important to your customers. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.
The Stranger’s Long Neck is a practical guide for any manager wishing to improve their organisation’s online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or “long necks,” that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger’s Long Neck shows how to tune in effectively to what your customers want–and then deliver it with aplomb.
Understanding customer needs can be a difficult task when customers are strangers’, in that he or she is always “on the outside,” particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger’s Long Neckshows how organisations can use the long neck’ theory to create and manage efficient and user-friendly websites.
| Authors | |
|---|---|
| Binding | |
| Condition | |
| ISBN-10 | 1408114429 |
| ISBN-13 | 9781408114421 |
| Language | |
| Pages | 224 |
| Publisher | |
| Year published | |
| Weight | 378 |
