Your Future Self: How to Make Tomorrow Better Today

Unlock a better tomorrow, today, with *Your Future Self: How to Make Tomorrow Better Today* by Hal Hershfield, a groundbreaking guide to understanding and connecting with your future self. This compelling hardcover, published by Little, Brown Book Group, London, in 2023, offers a revolutionary approach to self-improvement and long-term decision-making. Are you struggling to save money, eat healthily, or make choices that benefit you down the line? Do you often feel disconnected from the person youll be in five, ten, or twenty years? Hal Hershfield, a leading expert in the psychology of long-term planning and decision-making, reveals why this disconnect happens and, more importantly, how to bridge the gap. Hershfield, a professor of marketing, behavioral decision making and psychology at UCLAs Anderson School of Management, draws upon cutting-edge research in psychology, neuroscience, and behavioral economics to demonstrate the profound impact our perception of our future self has on our present actions. He argues that when we feel a strong connection to our future self, we’re more likely to make choices that will benefit us in the long run. Conversely, when we perceive our future self as a stranger, we’re more inclined to prioritize immediate gratification, often at the expense of our future well-being. *Your Future Self* isn’t just a theoretical exploration; it’s a practical roadmap filled with actionable strategies and exercises designed to help you cultivate a stronger bond with the person you’re destined to become. Through engaging anecdotes, real-world examples, and scientifically-backed techniques, Hershfield guides you on a journey of self-discovery, empowering you to: * **Visualize your future:** Learn how to vividly imagine your future self and understand their hopes, dreams, and fears. * **Overcome present bias:** Discover techniques to reduce the powerful pull of instant gratification and make decisions that align with your long-term goals. * **Build a sense of continuity:** Explore strategies for creating a stronger sense of connection between your present and future self, fostering a greater sense of responsibility and care for your future well-being. * **Change your mindset:** Understand the psychological factors that influence your decisions and learn how to reframe your thinking to prioritize long-term benefits. This isnt another self-help book filled with empty promises. Hershfield’s work has been featured in prominent publications like *The New York Times*, *The Wall Street Journal*, and *Harvard Business Review*, attesting to the credibility and impact of his research. *Your Future Self* offers a scientifically grounded and deeply insightful approach to personal growth, making it an indispensable resource for anyone seeking to create a more fulfilling and successful future. Whether you’re looking to improve your financial habits, cultivate healthier lifestyle choices, or simply make better decisions that benefit you in the long run, *Your Future Self* provides the tools and insights you need to transform your relationship with your future and build the life you truly desire. Don’t wait start building a better tomorrow today. Weighing in at approximately 500 grams, this engaging book is ready to ship to you.